top of page
TikTok
The TikTok Olympics
Yes, we worked on TikToks for the TikTok brand.
For the Paris 2024 games, the International Olympic Committee partnered with TikTok to serve up a version of the Olympics basic cable couldn't - complete with all the muffins, memes and straight-from-the-villa tea. Our team rolled out more than 80 unique pieces of content for the @TikTok channel across TikTok, Instagram, Threads and X over three weeks - resulting in 500+ million views.
TikTok Organic Social
When it came to owning the platform's platform, we operated under one rule: create like the biggest stan of the TikTok universe. In an uncertain moment about the app's future, we evolved @TikTok into a celebration of all the things we love about it (the trends, the creators, the weirdness) while introducing new video franchises, special programming, product education and cross-platform content. These are only a few...
bottom of page