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TikTok
The TikTok Olympics
Yes, we worked on TikToks for the TikTok brand.
For the Paris 2024 games, the IOC partnered with TT to serve up a version of the Olympics basic cable couldn't - complete with all the muffins, memes and straight-from-the-villa tea. Our team rolled out more than 80 unique pieces of content for the @TikTok channel across TikTok, Instagram, Threads and X over three weeks - resulting in 500+ million views.
TikTok Organic Social
When it came to owning the platform's platform, we operated under one rule: create like the biggest stan of the TikTok universe. In an uncertain moment about the app's future, we evolved @TikTok into a celebration of all the things we love about it (the trends, the creators, the weirdness) while introducing new video franchises, special programming, product education and cross-platform content. These are only a few...
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