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In Memoriam

While our portfolios always showcase what's out in the world, sometimes some of our most beloved creative is the creative that wasn't. For a more unfiltered glimpse into what I like to make, scroll down for some of my favorite gone-but-not-forgotten work.
Here lies
Post-mortem
While many of us grew up with Venus, the brand is less on Gen-Z radar, so our clients asked us to bring ideas to change that and spread their My Skin, My Way message. We loved this unexpected collab with our demo's #1 sneaker brand. While this garnered love, concerns arose as to whether Nike might snag the cred. Alas!
Here lies
Post-mortem
Our team and Always client were so excited to make this happen - then nine months after we first shared the idea, the rule ended up getting amended on its own. Which was a bummer for the project, but *was* great for society.
Here lies
Post-mortem
In a pre-Barbiecore world, we brought this idea to MassMutual for women's history month, all in hopes of encouraging more parents to teach their daughters about investing. This idea made its way to the top...until the CEO revealed, "I hate Barbie." RIP!
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Post-mortem
Oh, we sure did love these. As we tried to play with sleeker, sexier versions of this for the brand, it seemed to lose the playfulness that made it pop. So we gave her the Old Yeller treatment.
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Post-mortem
We freaked out at the opportunity to collab with Megan Thee Stallion and created our own camp-inspired world with her leading the charge. All seemed poised to move forward until a client feared the concept would be a little too appealing to small children. Oh well.
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Post-mortem
With a Valentine's release of '50 Shades Darker' around the corner, a few friends and I created a cheeky series introducing Mr. Grey's very put-upon housekeeping staff - and Tide as the only brand that could match his freak. These iconic characters might not have seen the light of day, but they live on in my heart.
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Post-mortem
In full disclosure, we shared some of these fun Heat Tech ideas with our colleagues in Japan and I actually have zero idea what became of them. If you happen to stumble upon an All-Weather Dressing Room out there, let me know?
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